Smartphone displaying a colorful sneaker for sale on an online shopping app surrounded by smooth, black stones.

Comet

D2C Sneaker Brand

Website design for an aesthetic-driven brand that is trying to create an ecosystem around artist collaboration, exclusive drops, and a marketplace for preloved sneakers.

Industry

Services

UI UX Branding

D2C Retail

Location

Bangalore, IN

About the project

Comet launched in 2023 to blend street aesthetics with a spaceship saga, highlighting sneaker art, craftsmanship, and community. The website’s clean interface, bold visuals, and seamless navigation enhanced user engagement, making product exploration more immersive. A streamlined checkout process and optimized cross-selling further improved the shopping experience, driving higher conversions and order value.

Click here to view website.

Computer monitor displaying an online shoe store with various sneakers on sale and a banner with the text "LIMITLESS PASSION".

Design process

  • A person with curly hair in black clothing is sitting on a wooden bench, trying on white sneakers, in a shoe store with a green wall display of shoes behind them. Various shoes are on the floor and shelves, with a blue shopping bag nearby.

    1. Research & Analysis

    We surveyed the target audience using questionnaires to comprehend their pain points and needs. Additionally, a competitor analysis was conducted to glean insights on preferences and market positioning.

  • Image showing a four-section layout with yellow background and black text. The sections are labeled 'Home,' 'PDP,' 'About,' and 'Member' and contain lists of website navigation links for each category.

    2. Information Architecture

    We focused on intuitive navigation, and streamlining the checkout process to ensure a seamless user experience from browsing to purchase within 60 seconds.

  • Top-down view of a workspace including a desktop computer, keyboard, laptop, cup of coffee, design sketches of mobile app screens with annotations, a yellow stencil, a gray stencil, and a book with text about graphic design on a white desk.

    3. Wireframing & Prototyping

    We prioritised a clean aesthetic and user-friendly journey with minimal scrolling. It incorporates contrasting CTAs, relevant graphics, and expressive typography to improve engagement.

  • A mobile phone displaying an online shopping website for COMET sneakers, showing a red and yellow sneaker with a star logo, priced at Rs. 4,299.

    4. Usability Testing

    Our testing involved evaluating navigation, checkout process, and mobile responsiveness. Feedback from users helped refine the user experience and optimise conversion rates.

  • Bar chart comparing colors and their hex codes for the fonts used in space grotesk design. The colors are pink (#ECSF74), blue (#34668F), and yellow (#ECSF74).

    5. Visual Design & Style Guide

    The style guide included a vibrant color palette, stylized modern typography, dynamic product imagery, and a playful layout to evoke a sense of strong aesthetic and exclusivity.

A blue background with white text discussing the power of a comet to disrupt the universe's rules and bring liberation. The word 'comet' is at the bottom right corner.
Two promotional coupons, one blue with a star icon offering 10% off with code COMEX10, and one pink with a circle icon offering 15% off with code COMEX15, both valid until July 2023.
A smartphone displaying a sneakers webpage with a person tying laces on a pair of colorful sneakers.

Style Guide

A blue graphic showcasing different fonts, including Space Grotesk and Montserrat, with text demonstrating font styles and a sample paragraph about a lifestyle sneaker brand called Comet, emphasizing craftsmanship and attention to detail.
Color swatches on a black background with labels: Pink with #FF5271, Blue with #2765FA, Yellow with #ECE0B0, Black with #1F1F1F, White with #FFFFFF. There are handwritten words 'Ascent' near the top and 'Mains' near the bottom.
Bright yellow background with black and pink text that reads, "Good shoes will take you to good places." There are four small icons at the top: a planet, a star, a circle with lines around it, and a spark.
Smartphone displaying an online store webpage for a red and yellow Comet brand sneaker with orange, red, and yellow details and a white sole on a black surface.
Screenshots of a mobile shopping app for a shoe and apparel brand called Comet, showing product listings, detailed shoe pages, a sale promotion banner, and a webpage with company information and social media links.
Four smartphones displaying different e-commerce and social media content related to shoes, reviews, and fashion.