WNTR
D2C Travel Accessory Brand
WNTR's website design blends minimalist elegance with functionality, reflecting its modern travel philosophy. It aims to create an immersive and tasteful experience for users looking for quality pieces for their journeys.
Industry
Services
UI UX
D2C Retail
Location
Bangalore, IN
The Brief
WNTR was launched in 2024 with a vision to craft a sleek, minimalist website that highlights exceptional craftsmanship and innovative travel design. The site tells a compelling story of modern exploration, blending style and functionality for every journey.
Click here to view website.
Value Added
The site showcases a clean and smooth interface for seamless navigation. Enticing banners and usage of bold colors compelled users to check out the products more and were also able to checkout within 55 seconds and the conversion rate increased by 39%. With the optimum usage of cross-selling widgets, the order value also significantly increased by 35%.
35%
Increase in average order value
39%
Increase in conversion rate
55sec
Average checkout time
Design process
-
![A woman sitting on the floor resting her chin on her hand, with three navy blue hard-shell suitcases stacked next to her. A man sitting on a black sofa behind her.]()
1. Research & Analysis
We surveyed the target audience using questionnaires to comprehend their pain points and needs. Additionally, a competitor analysis was conducted to glean insights on preferences and market positioning.
-
![A graphic divided into four sections titled Home, PDP, About, and Quality, each containing a numbered list of items related to website elements and product information. The background is dark blue with white text.]()
2. Information Architecture
We focused on intuitive navigation, and streamlining the checkout process to ensure a seamless user experience from browsing to purchase within 60 seconds.
-
![Overhead view of a workspace with a desktop computer, a laptop, two design sketches of phones, a yellow stencil, a silver pen, a cup of coffee, printed documents, and design tools on a white desk.]()
3. Wireframing & Prototyping
We prioritised a clean aesthetic and user-friendly journey with minimal scrolling. It incorporates contrasting CTAs, relevant graphics, and expressive typography to improve engagement.
-
![A smartphone displaying a website for WINT, a company that offers sanitation solutions, with a focus on a black van and lush green background.]()
4. Usability Testing
Our testing involved evaluating navigation, checkout process, and mobile responsiveness. Feedback from users helped refine the user experience and optimise conversion rates.
