Smartphone displaying an online shoe store with a pair of sneakers labeled KRETS 829 STARLIGHT on a black textured surface.

Krets

D2C Sneaker Brand

KRETS is a pioneering sneaker brand targeting aspirational Gen Z and Millennials, merging luxury and streetwear. Grounded in innovation, authenticity, exclusivity, and minimalistic luxury, KRETS aims for strong cultural resonance.

Industry

Services

UI UX Branding

D2C Retail

Location

New Delhi, IN

About the project

Designed to reflect the brand's ethos, the Krets website merges street culture with refined luxury. The platform showcases Krets' dedication to craftsmanship and collectible art, creating an immersive experience that sparks dialogue and redefines urban fashion.

Click here to view website.

Text overlay on a dark, textured background describing Krets' philosophy of transforming urban fashion into collectible art through authentic expression, craft, and innovation.
A classical painting of a large gathering of people inside a grand architectural setting, reminiscent of ancient Greece or Rome, with columns, arches, and sculptures. People are engaged in conversations, reading, and some are sitting or kneeling.

Style Guide

A graphic design showcasing different font styles, including PP Right Grotesk and Lato, with example characters and text, set against a dark textured background with a white framed text box containing the phrase 'OUR DESIGN ETHOS' and descriptive paragraph.
Silhouette of a person playing piano with color swatches labeled with colors and their hex codes: dark brown, tan leather brown, beige, dollar green, chalk white.
Total solar eclipse with the moon covering the sun, creating a bright halo of light and rays radiating outward.
Business card with a congratulatory message, a QR code, and a black and white image of a car and landscape, placed on a textured gray surface.
Smartphone displaying an online shoe store page with a pair of athletic sneakers titled "KRETS 829 STARNIGHT" and a price of 2,999 Indian Rupees.
A smartphone lying on dark sand with a website titled "KRITS" displaying the message "Meet Minimal Luxury".